8.05.2025

Introducing the Google Analytics MCP Server

Google has announced the launch of their open-source Model Context Protocol (MCP) server for Google Analytics. This powerful tool acts as a bridge, allowing Large Language Models (LLMs) like Gemini to connect directly to your Google Analytics data.

See how you can move beyond standard reports and have a natural language conversation with your data to uncover insights, analyze performance, and even generate entire data-driven marketing strategies on the fly.